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Choosing a domain name can be a very important part of building a website or a business. A domain name can mean the difference between success or failure. There are a lot of factors you should consider before registering a domain and this article will cover a few of those.
Domain Brandability
To help in the success of your business or site, you want to have a domain name that easy to pronounce, short and easy to remember. People don’t want to have to remember a huge long name when they go to type in your site if they even remember your site’s name in the first place.
In today’s world, almost every single 3 letter and 4 letter domain name are already taken. Most of them are being used, however some of them are just being parked in the hopes that they receive type in traffic to gain revenue. So, a lot of new companies are having to go with 5 and 6 letter domain names unless they want to pay a large price on a shorter domain name. And while some of these companies have some interesting domain names (pownce.com, joost.com, plurk.com) those domain names are either easy to remember or are so unique that people will remember them.
Domain Relevancy
Another important aspect when choosing a domain name is to make sure that the domain is related to what the site is going to be about. Having a relevant name can make it much easier to market your site because if somebody posts a link on their site to yours with your domain name as the link, people are going to know exactly what your site is about.
Take this site for example. By just looking at the domain name you are going to know what it is about; web hosting deals. There should be no doubt in your mind that when visiting this site, you are going to find information about web hosting or deals on web hosting. Having a domain name that is relevant to your site can make a huge impact especially if you are advertising on search engines.
Most people will look at the URL of the ad on the search results page and that can be a big determining factor in whether or not they click on the ad. And of course you want them to click on your ad and possibly end up buying something from you or signing up for your newsletter or whatever other plan you may have.
Domain Length
This goes somewhat hand in hand with brandability because the shorter your domain name the greater your chance of people remembering it. Typically you want to shoot for 3 words or less while keeping those words as short as possible. Or you can go ahead and try to stay within a certain amount of characters as well, although you may run into the issue of not being able to obtain a name that explains what your site is about.
Don’t get me wrong, yes there are sites out there with really long names that are popular, but unless you have a lot of money to throw into marketing or you create a site that people will want to link to, you may find yourself struggling to bring traffic and get your name out.
Keyword Rich Domain
You also want to have a domain name that contains words that are commonly searched for as this can provide a small boost in the search engines. Having the keywords in the correct order is also another goal to shoot for. As an example, the domain for this site could have been hostswebdeals.com or dealswebhosts.com. The second domain name is more relevant than the first and while both contain keywords, they don’t exactly flow as a saying. The easier it is to say your domain name, the easier it will be to remember.
Those are just a few of the things to consider before purchasing a domain name. Check out our other domain name guides for even more information.
